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Practical eCommerce Analytics for
Sharp Performance Marketers
Boost Your Marketing ROAS with the power of Action-Ready Insights pulled from All key Data sources - beamed to your Slack, WhatsApp & eMail.
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Hello Jeff, I am observing a 60% dip in Store level ROAS since yesterday. Please check for any technical issues that might be causing this.




John, do we know about this?

Not really, let me quickly check into this.

Just checked, IT broke the Revenue DataLayer.

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Good day, Jeff
Here’s the snapshot of your key performance indicators for yesterday:
Business Overview: Total revenue reached $769K from 6.6k orders, with an average order value (AOV) of $116.
Marketing expenses totaled $485k, resulting in a 1-day Return on Ad Spend (ROAS) 1.58. Marketing expenses totaled $485k, resulting in a 1-day Return on Ad Spend (ROAS) 1.58.
Platform Performance: Facebook Ads brought in $585k, with a 1-day ROAS of 1.8. Google Ads contributed $321k, achieving a 1-day ROAS of 2.1.
Previous 7-Day comparison:
Positive Changes:
ROAS increased by 5%
⬆️AOV rose by 9%
⬆️Conversion Rate increased by 4%️
⬆️
Requires A Reviews:
Traffic declined by 9%
⬇️Order volume declined by 3%
⬇️




John, the new user flow looks promising

Yes

But, why the traffic is down by 9%? Hope its not serious?

It’s due to the Crawler Issue. The devs are on it.
ELEVATE FOCUS ON BUSINESS GOALS
WITH DYNAMIC REVENUE & SPEND PROJECTIONS
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Hello Jeff, here is your Target Progress ​Review for Revenue on Shopify.
Your revenue target is set at $2.1 million, ​with $735k (35%) achieved so far. Based on ​current performance, we estimate you'll ​reach 89% of your goal. It's advisable to ​explore strategies to close the remaining ​gap.




John, we need a strategic meeting ​with the team and agency on priority. ​We are not on track like this.

We can, but we had already ​planned a sale in 3rd week

But, I have not seen any ​campaigns or creatives for it.

Yes, its late 🙄🙄 I am calling ​them right away.
Grippi empowers teams to take the Right Actions at the Right Time with the Right Data







SAVVY BUSINESSES ALREADY KNOW
Analytics is the most predictable way to systematically scale across All Data Sources a business
Grippi revolutionizes analytics for digital businesses
Grippi brings together all your business KPIs in one place and presents the insights in an easy-to-digest summary right in your most Active Communication Channels.

- Total Sales
- Total Orders
- Average Order
- Value

- Total Cost
- CPC
- CTR
- ROAS

- Total Sales
- Total Orders
- Average Order
- Value

- Sessions
- Checkouts
- Conversion Rate
- Funnel Rate

- ACoS
- ROAS
- CTR
- CPC

- CTR
- CPC
- CPV
- CVR
- Total Sales
- Total Orders
- Average Order
- Value
Don’t just take our word for it
Ruark
Founder, Medzzi

As a founder, I don’t have time to dive into multiple dashboards just to understand how our business is performing. Grippi gives me a quick, no-nonsense view of our key metrics across all platforms—Shopify, Meta Ads, Google Analytics—right in WhatsApp. I get instant updates, anomaly alerts, and trends without needing to chase my team for reports. It keeps me in the loop without the overwhelm. If you want to run your business smarter, Grippi is a lifesaver!
Feb 20, 2025
Nakul
Ecommerce Marketing and D2C Growth Hack Agency - Cybez

As an agency, keeping track of multiple clients and campaigns used to mean endless spreadsheets and manual reporting. Grippi changed that completely! Now, we get real-time insights from all our clients’ platforms—Google Ads, Meta, Shopify, GA4—without the headache of pulling data manually. Everything is delivered straight to Slack and WhatsApp, making it easy to spot trends, track performance, and act fast. No more messy sheets, just clear, actionable insights. Grippi has made managing client analytics effortless!
Feb 20, 2025
Nakul
Ecommerce Marketing and D2C Growth Hack Agency - Cybez

As an agency, keeping track of multiple clients and campaigns used to mean endless spreadsheets and manual reporting. Grippi changed that completely! Now, we get real-time insights from all our clients’ platforms—Google Ads, Meta, Shopify, GA4—without the headache of pulling data manually. Everything is delivered straight to Slack and WhatsApp, making it easy to spot trends, track performance, and act fast. No more messy sheets, just clear, actionable insights. Grippi has made managing client analytics effortless!
Feb 20, 2025
Prakhar
Web Analyst, Reginald Men

Grippi has easily saved me hours of manual work! As a Web Developer handling analytics, I used to spend way too much time pulling data from multiple platforms just to get a clear picture of our campaign performance. Now, Grippi does it all for me—bringing insights from Google Analytics, Meta Ads, and Shopify into one place. No more digging through dashboards or writing custom reports. Reviewing campaign performance is now effortless, and I can focus on what actually matters. Absolute game-changer!
Feb 26, 2025
Ruark
Founder, Medzzi

As a founder, I don’t have time to dive into multiple dashboards just to understand how our business is performing. Grippi gives me a quick, no-nonsense view of our key metrics across all platforms—Shopify, Meta Ads, Google Analytics—right in WhatsApp. I get instant updates, anomaly alerts, and trends without needing to chase my team for reports. It keeps me in the loop without the overwhelm. If you want to run your business smarter, Grippi is a lifesaver!
Feb 20, 2025
Prakhar
Web Analyst, Reginald Men

Grippi has easily saved me hours of manual work! As a Web Developer handling analytics, I used to spend way too much time pulling data from multiple platforms just to get a clear picture of our campaign performance. Now, Grippi does it all for me—bringing insights from Google Analytics, Meta Ads, and Shopify into one place. No more digging through dashboards or writing custom reports. Reviewing campaign performance is now effortless, and I can focus on what actually matters. Absolute game-changer!
Feb 26, 2025

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